2016斋月旅行报告（英文版）_36页_4mb

MasterCard-CrescentRating Ramadan Travel Report Summary

Core Content

This report, published by MasterCard and CrescentRating in June 2016, focuses on analyzing the travel behavior of Muslim travelers during the holy month of Ramadan. It highlights the growing Muslim travel market and the factors influencing travel during this period. The report provides insights into how different destinations can better cater to Muslim travelers, both in terms of religious and practical needs.

Main Viewpoints

• The Muslim Travel Market: The Muslim travel market is expanding rapidly, with an estimated 117 million Muslim international travelers in 2015 and projected to reach 168 million by 2020. The market is driven by population growth, a rising middle class, and the availability of Muslim-friendly travel services.

• Traveling During Ramadan: Most Muslims prefer to stay at home or visit holy sites during Ramadan, but there is a growing trend of traveling to other destinations due to business needs, family reunions, or cultural experiences. Makkah and Medina are the top destinations for religious travel, while other locations are becoming increasingly attractive due to improved Muslim-friendly facilities and favorable conditions.

• Six Key Drivers of Ramadan Travel:

  • Umrah Travel: A major religious activity that is expected to grow.
  • Business Travel: Travels that are necessary for work and commerce.
  • Ramadan with Family: Many Muslims travel to be with family members.
  • Ramadan Culture: Travelers seek to experience Ramadan traditions in different parts of the world.
  • Eid Festival: The end of Ramadan brings opportunities for travel and celebration.
  • Extreme Weather or Duration: Some travelers opt to move to more comfortable climates or shorter fasting periods.

Key Information

Methodology

• The report analyzed 50 destinations, selected from the top 50 in the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2016.
• The rankings were based on three criteria: Average Daytime Temperature, Fasting Duration, and GMTI 2016 Score.
• The GMTI score had the highest weightage (50%), followed by fasting duration (30%) and average daytime temperature (20%).

Rankings by Year

The report outlines the expected rankings of destinations from 2016 to 2030. It shows that:

• Makkah and Medina remain the top religious destinations.
• Malaysia is consistently ranked as the most attractive destination for Muslim travelers in Ramadan from 2016 to 2026.
• GCC countries, including the UAE, Qatar, Oman, Bahrain, and Kuwait, are expected to rise in rankings due to their favorable conditions.
• Indonesia and Singapore also maintain high rankings, though they may experience some decline over time.
• Thailand is projected to fall out of the top 20 rankings by 2021.

Southeast Asia Destinations

• The top five Southeast Asian destinations (Malaysia, Indonesia, Singapore, Brunei, and Thailand) are expected to see a decline in rankings due to the growing attractiveness of Middle Eastern destinations.
• Malaysia is expected to retain its top position for the next 10 years due to its strong Muslim-friendly environment.

Saudi Arabia and Vision 2030

• Saudi Arabia is leveraging its Vision 2030 to enhance its appeal as a travel destination for Muslims during Ramadan.
• Key initiatives include increasing Umrah capacity, expanding UNESCO heritage sites, developing the retail sector, and improving digital and transportation infrastructure.

Strategic Recommendations

• Develop Unique Stopover Products: GCC-based airlines should offer specialized services for travelers heading to Makkah.
• Enhance Muslim-Friendly Services: Continuous improvement of facilities and services is essential to maintain high GMTI scores.
• Create Targeted Campaigns: Southeast Asian countries should promote Ramadan experiences through coordinated marketing efforts.
• Adapt to Changing Travel Trends: Destinations should prepare for the increasing number of Muslim travelers during Ramadan by offering comfortable and culturally relevant services.

Conclusion

The report underscores the importance of understanding and adapting to the evolving needs of Muslim travelers during Ramadan. As the Muslim travel market continues to grow, destinations must enhance their Muslim-friendly infrastructure and services to remain competitive and attract travelers. The findings suggest that while Makkah and Medina will remain the most religiously significant destinations, other regions, particularly the GCC and parts of Europe and Africa, are becoming more attractive due to their improved conditions and strategic efforts.