2023年天猫国际全球超级成分白皮书_33页_6mb

Summary of Market Analysis Report

Market Background

The report highlights high consumer satisfaction across the beauty market, with data from TMIC indicating strong approval rates (e.g., 82% for market relevance) and targeting specific demographic groups like 24+ years old, which represent a significant portion of the audience.

Top Brands and Performance

Key brands in the top 20 include Sesderma, Singuladerm, Murad, and Drunk Elephant, showing robust performance with TGI values above 70%, suggesting superior market penetration and consumer preference in product categories.

Product Efficacy Insights

Primary product functions focus on anti-aging, brightening, oil control, acne treatment, hydration, and sensitivity. Visually represented data from TMIC N=300 and N=213 samples reveal trends where Vitamin C (VC) and other active ingredients are highly sought after.

Consumer and Social Trends

Consumer insights from social media and demographic analysis emphasize ingredient-driven choices, with high engagement on platforms like Bilibili and vlog channels. Data indicates that users aged 18-30+ years show strong interest in efficacy-based products and brands with eco-friendly credentials.

Specialty Segment: Sunscreen

The sunscreen category leads in sales, with products from brands like Mistine achieving top positions. Notably, Mistine received an ocean-friendly certification, enhancing brand appeal in sustainability-focused markets.