MPAA-2018年院线和家庭娱乐市场报告（英文）-2019.10-55页_9mb

2018 Theatrical and Home Entertainment Market Summary

Core Content

The 2018 THEME Report provides an in-depth analysis of the global theatrical and home entertainment market, highlighting growth trends, audience demographics, and industry dynamics. The report emphasizes the expanding reach of storytelling through both traditional and digital platforms, showcasing the increasing importance of online video subscriptions and the continued dominance of theaters in the entertainment landscape.

Main Points

• Market Growth: The combined theatrical and home entertainment market reached $96.8 billion globally in 2018, a 9% increase from 2017 and a 25% increase from 2014.
• Theatrical Market:
  • The global box office was $41.1 billion, a 1% increase from 2017.
  • U.S./Canada box office hit a record high of $11.9 billion, up 7% from 2017.
  • International box office was $29.2 billion, accounting for 71% of the total global box office.
  • Asia Pacific box office increased by 5%, with China as the primary driver of growth.
  • Europe, Middle East & Africa (EMEA) box office decreased by 3%, while Latin America saw a significant decline of 22%.
• Home Entertainment Market:
  • Global consumer spending on home entertainment reached $55.7 billion, a 16% increase from 2017.
  • U.S. home entertainment spending increased to $23.3 billion, contributing 66% of the total combined spending in the U.S.
  • Online video subscriptions worldwide reached 613.3 million, surpassing cable subscriptions for the first time.
• Cinema Screens:
  • Total global cinema screens increased by 7%, reaching nearly 190,000.
  • Digital screens accounted for 97% of all screens, with Asia Pacific having the highest ratio of 3D digital screens (77% of digital screens).
• Audience Trends:
  • U.S./Canada admissions rose 5%, reaching 1.3 billion tickets.
  • Frequent moviegoers (those who go to the cinema once a month or more) made up 12% of the population but accounted for 49% of tickets sold.
  • The 12-17 and 18-24 age groups had the highest per capita cinema attendance, with 5.1 films per year.
  • Hispanic/Latino and Asian audiences showed higher attendance rates than other demographics.
• Film Production and Releases:
  • In 2018, 758 films were released in U.S./Canada, down 3% from 2017 but up 36% from 2008.
  • Non-MPAA member studios released the most films (631), while MPAA member studios released 127.
  • The number of films entering production with a budget above $1 million increased by 5% compared to 2017.
• Film Ratings:
  • PG-13 films dominated the top 25 films in U.S./Canada, with 17 of the top 25 films receiving this rating.
  • The top 25 films accounted for 54% of the total box office, with the top five films making up 23%.
• Top Films:
  • "Black Panther" was the highest-grossing film of the year with $7.0 billion in box office revenue.
  • Other top films included "Avengers: Infinity War", "Incredibles 2", and "Jurassic World: Fallen Kingdom".
• Economic and Cultural Impact:
  • Theaters continue to play a vital role in the entertainment industry, drawing more than twice as many people as all theme parks and major U.S. sports combined.
  • The average cinema ticket price increased by 2% in 2018 to $9.11, outpacing the 3% increase in the CPI.
• Cultural Trends:
  • The report highlights the increasing diversity in audience demographics and the growing importance of online streaming and digital content.
  • It notes the expansion of the MPAA's research to include more detailed demographic analysis and trends in home entertainment consumption.

Key Information

• Currency Impact: The U.S. dollar's fluctuations affected international box office figures, with some regions experiencing increased revenue in USD due to currency depreciation.
• MPAA Membership: Netflix joined the MPAA in early 2019, but its data was not included in the 2018 report.
• 3D Box Office: Global 3D box office decreased by 20%, with the U.S./Canada market seeing the largest drop at -34%.
• Demographic Insights: The report provides insights into audience preferences and behaviors, including the influence of age and ethnicity on cinema attendance.

Conclusion

The 2018 THEME Report underscores the continued growth of the global entertainment market, with both theatrical and home entertainment sectors showing strong performance. It highlights the evolving consumption patterns, the increasing role of digital platforms, and the importance of demographic diversity in shaping the future of the industry.