PitchBook-消费者技术展望（英）-2023.12-20页_733kb

Foodtech: Personalized nutrition companies will see record investment in 2024 due to rising health consciousness, GLP-1 diabetes medications (e.g., Ozempic), and advancements in AI tools. These tools help provide tailored dietary recommendations based on data from microbiome, DNA, and biometric sources. Key challenges include data privacy regulations, potential malnutrition concerns from medications, and reliability issues with generative AI, but opportunities exist from consumer apps, wearables, and continuous glucose monitoring.

Mobility Tech: Automakers are rebooting software strategies to enhance their share in the mobility platform market amid stiff competition. This includes insourcing development, increased M&A activity, and investments in autonomous driving. Foxconn is entering vehicle production, adding pressure on traditional manufacturers by leveraging its electronics expertise. Risks involve OEM retrenchment, software development complexities, and talent shortages, while Chinese EV makers pose a global export threat.

Consumer Fintech: Undervalued companies in this sector are expected to experience positive valuation reratings in 2024 as they demonstrate robust top-line growth, improved unit economics, and profitability. Factors include strong revenue growth (e.g., median YoY revenue growth of 25.7%), reduced customer acquisition costs, and expanded product offerings. However, macroeconomic headwinds, rising consumer debt, and operational challenges like credit loss provisions could offset gains, with some firms potentially shutting down.

E-commerce: AI-powered personal assistants are set to drive significant funding in 2024 by transforming shopping experiences, enabling autonomous tasks, and integrating large language models (LLMs) for product discovery. Advances include chatbot enhancements and no-code platforms, but risks involve user experience hurdles, data privacy, AI inaccuracies, and competition from tech giants, requiring innovative approaches to user engagement.

Gaming: Venture capital will expand into emerging markets like Latin America, India, and the MENA region to onboard the next billion consumers, contributing to the industry's growth. Latin America benefits from mobile gaming and low venture penetration, while India's market is rapidly expanding despite taxes and monetization challenges. MENA is supported by strategic investments, and other regions see initiatives for domectric growth. Risks include macroeconomic instability, user spending shifts, and talent shortages.