2023-12-19-SuperScale-好游戏不会消亡_19页_3mb

White Paper Summary: Unlocking the Potential of Legacy Games

This whitepaper, published by SuperScale in November 2023, addresses challenges in the mobile gaming industry and proposes legacy game management as a solution. Based on a survey of over 500 mobile game developers across the US and UK, it highlights the difficulties in creating and sustaining new games amid factors like ATT privacy changes, high inflation, and intense competition.

Key statistics include:

• Only 2 out of the top 10 grossing mobile games in 2022 were released in the last decade, and none in 2022 itself.
• 83% of launched games fail within three years, with 47% dying within 12 months and only 5% surviving beyond seven years.
• 43% of games are killed during development or soft launch, citing reasons like failure to meet KPIs.
• 62% of developers use LiveOps in their most profitable games, but only 48% release monthly updates, missing opportunities for engagement and monetization.
• Hypercasual genres are hit hardest by layoffs (53% of developers), while puzzle and match-3 games show lower redundancy rates (34%).
• 6,000 industry layoffs occurred in 2023 alone, driven by economic pressures.

Market dynamics emphasize outsourcing, with 40% of studios having outsourced development tasks in the past year. Monetization often relies on ad networks like Google Ads (54% used) and TikTok (39%), but only 5% predict long-term revenue (up to 360 days).

The future outlook suggests developers must balance new game development and legacy game management. About 30% of developers favor focusing on legacy titles for stability, while others seek larger budgets and more UA investment. SuperScale argues that applying best practices in design, data analytics, and LiveOps can revitalize legacy games, leading to longer-term success and avoiding creative frustration.

Conclusion: The industry can transform legacy games from forgotten assets to revenue drivers, making their potential a trade secret for all rather than an open one. Legacy game management is key for sustainable growth in an evolving market.